Promotion Strategies

 What are the key promotion strategies of McDonald?

          The various promotion ways being used to effectively communicate the product information are advertising, personal selling, public relations, direct marketing and sales promotion. These ways are clear understand to customers decide to consume the items. 

          There are many main objective with the right messages through advertising campaigns for McDonald that make people interested to items, feel positive and remember it; magazine, TV commercial, bus shelters, internet and hidden advertising. These three main advertising are very important marketing for promotion. Moreover, focusing on children is what the brand couldn’t ignore because the main target market group of the brand is children by using happy meal to persuade them with a small different toys that given with the meal.

Examples of McDonald's Advertising Campaigns

1. Magazine

 

2.  Bus shelters

3. Internet

4. Hidden Ad

In addition, there are some of the most famous right messages of McDonald.

1. “You Deserve a break today, so get up and get away- To McDonald”
2. “Food, Folks, and Fun”
3. “I’m living it”

      I think these advertising campaigns are necessary to be available in many ways such as on TV, bus shelters, and so on. Advertisements must have to everywhere as people are everywhere because all ads will fix and persuade people to perceive how well and quality of the brand.