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History of McDonald

McDonald is one of the leading restaurant chains in the world. The burger brand started in 1940 by two brothers, Dick and Mac. The first opening of McDonald’s restaurant was in San Bernardino, California. In the restaurant, they served around 25 items on their menu, most of there were barbeque. It became a popular and profitable teen hangout. In 1948, they closed and reopened the restaurant to sell only hamburgers, milkshakes and French fries.

The major revenue came from hamburgers, which were sold at a price of 15 cents. The restaurant gradually became famous. In the year 1953, the brothers begin franchising their restaurant. The first franchise was taken by Neil Fox. He opened the restaurant in Fresno, California. The third and the forth restaurants were opened in Saginaw, Michigan and Downey, California.

The latter is the oldest Mc Donald’s restaurant still in operation. The later is the oldest McDonald’s restaurant still in operation. In 1954, Ray Kroc, an entrepreneur and milkshake-mixer salesman, acquired the franchise of McDonald’s restaurant outside from California and Arizona. In effect, Kroc opened his first and the overall ninth restaurant in Illinois, Chicago, and gave birth to Mc Donald’s Corporation. In 1958, the restaurant chain sold its 100 millionth hamburger. In 1960, Kroc renamed his company as ‘McDonald’s Corporation’. In 1961, Kroc convinced the McDonald brothers to sell the business rights to him for a sum $2.7milion.

After a year, the Hamburger University was opened, which gave away McDonald's restaurant Bachelor of Hamburgology degrees to students. In 1963, the mascot Ronald McDonald was born as a part of a marketing strategy in US. In 1967, the first restaurant outside US was opened in Richmond, British Columbia. In 1974, the 3000^th restaurant opened in Woolwich, United Kingdom, which is the first of the country. Happy Meal was introduced in US in 1979. In 1984, the company became the main sponsor of the Summer Olympics. The year was also marked by the death of Ray Kroc.

In 1988, the first restaurant opened in a communist country in Belgrade, Yugoslavia, followed by the first Soviet restaurant in Moscow in 1990. For the year 1992, the largest McDonald’s was opened in Beijing, China, having over 700 seats and was later demolished. In 1993, the first sea-going restaurant was established, aboard the Finnish Cruise-ferry Silja Europa, sailing between Helsinki and Stockholm. In 1994, McDonald’s bagged the Catalyst Award for its program for ‘fostering leadership development in women’. In 1996, the first Indian restaurant was opened.

In 2003, the company launched the ‘I’m lovin’ it’ campaign. In 2005, McDonald’s started its McDelivery service in Singapore. In 2006, the chain announced that it will publish nutritional information on its packaging of all its products, for the benefit of the customers. Considering the huge success and brand McDonald’s has become, the food chain is spread across the world in almost all the major cities of the globe. Being economic and user friendly, the success rate of the company cannot be doubted.

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